35 is the new 25!


Our latest project is a Video Game Launch kit, since I know nothing (and nothing is an understatement) about video games I decided to go with an old but goodie, Ms. Pac Man.

The Concept*
Apple has decided to celebrate Ms. Pac Man on her 35th Birthday (her real birthday will be in 2017). They will tie this event to the release of their “iPhone 9”.

The Demographic
They will be targeting their usually demographic.
However, this launch kit would be designed for women in their 30-40’s** who played the wildly popular video game.

The Launch Kit
The launch kit will be sold at AT&T** wireless stores. Along with the “new iPhone”, the kit will contain a Ms. Pac Man game (already installed), Ms. Pac Man Otter Box, The Real Ms. Pan Man Booklet, Ms Pan Man inspired Candy, a vintage tee-shirt, her favorite lipstick, fake eyelash and hair pins.


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